Moffa Industries, LLC Mission Statement


Moffa Industries, LLC develops, markets and promotes fine art, fine art reproductions, design products and decor through a series of brands and stylistic focuses.

Sunday, February 22, 2009

Art Deco Influences






My art, and the Concentric Circles Series in particular, draws alot of influence from Art Deco architecture, design and painitng styles.

Aware of Art Deco and Cubism for some time, my exposure to the art styles expanded through my study of the inter-connectivity of Twentieth Century fashion, art and photography in my research projects at Univeristy of Missouri in the late 1990's.

My final paper looked at the century in a decade by decade view of the topical design directions in each form of expression, and the growing inter-dependence and stylistic influences on the commercialization of apparel through advertising.

Drawn to the Art Deco period in particular in my study, it appeared to me to be the nexus point where the three design are media of fashion, art and photography trully became interactive in shaping cultural and design ideas and inspiration.

Museum visits that have conitnued to expanded my appreciation for this style have included the "Fashion and Cubism" exhibit at the Costume Insitute of the Metropolitan Museum of Art, 199 and the Victoria and Albert Museum's major Art Deco retrospective in 2003.

This study, and the mood and direction of Art Deco continue to influence my work. With it's inception in 1997 with the creation of "CHiPS", the Concentric Circles series at first started with wide circular arcs, and finally found it's voice with Compostion #2of 2000, where the circles met intersection, underpainting and Moffa's acrylic dematerialization wash techniques in vivid color.




The greatest influence on the series has since been the works of Robert and Sonia Delaunay. Exposed to Robert Delaunay's "Homage to Bleriot" of 1914 in my research at University of Missouri. I later had chance to view additional works by the artist at the Centre Georges Pompidou and Musee des Arts Modern de la Ville de Paris, and a major exhibition "Robert and Sonia Delaunay (1905-1941)" at the Museo Thyssen-Bournemisza in 2003.

The vibrant colors and circular forms of the Delaunay's have become not only appealing, but inspiring, and combine with my knowledge of Art Deco circular forms and architectural drafting experience to create intricate geometrical designs and patterns.

The series has continued to grow in expression from simple circular rings of color to intersecting lines, arcs and colorfields incorporating a variety of techniques including underpainting, overpainting and dematerialization washes.

No comments:

Post a Comment

Emporio Moffa Originals


Current selection of original works of art offered by
Michael Moffa via the Emporio Moffa Brand at www.emporiomoffa.etsy.com

Emporio Moffa

Emporio Moffa is the centerpiece division of Moffa Industries. Original fine art, fine art reproductions and products are marketed through this brand.

The design outlook is cosmopolitan and contemporary, featuring abstract, vibrabt and colorful designs with references to 20th century modern aesthetics and re-interpretations of modern art concepts.

Emporio Moffa Products



Selected Fine Art Reproductions and products through Emporio Moffa

RetroCommunications Vintage Posters




Selection of vintage posters available through RetroCommunications

RetroCommunications

RetroCommunications is the division of Moffa Industries, LLC that markets original emphemera and products featuring vintage advertising and graphic design images from posters, advertisements and other ephmera commemorating the past.

Intended as temporary, immediate communication, these images are now historic reference and designs appreciated for their artistic expression and message context.

SunshineDazzle



Selected Fine Art Posters Available through SunshineDazzle

Sunshinedazzle Division

SunshineDazzle markets fine art reproductions, vintage graphic design and advertising images and old-time Victorian and Turn of the cebtury design.

Print-on-demand products from this division of Moffa Industries, LLC include poster prints on paper and canvas, stationary items and casual apparel.

Sono Le Tre Products


Selected Products Available Via SonoleTre

Sono Le Tre

Sono Le Tre is a concept brand for Moffa Industries, LLC which aims to produce original fine art, reproductions and design by Michael Moffa influenced by Mid-Century Modernist design, Jet-Set Retro Chic and a casual Mediterranean sensibility.

This division is currently in design development